Blue wine, red bread and pink coffee: Today’s food and drink manufacturers are entering the technicolor age

Blue Wine, Gïk, Spain

Launched in Spain, Gïk claims to be the first ever blue wine, and is crafted by six young Spanish entrepreneurs. According to the inventors, “Drinking Gïk is not just about drinking blue wine; you are drinking innovation. You are drinking creation. You are breaking the rules and creating your own ones. You are reinventing traditions.” The wine is colored with anthocyanin, a pigment derived from the skin of red grapes and plant-derived indigotine.

Baked Snack Crackers, Pepperidge Farm Goldfish Colors, Canada

Pepperidge Farm Goldfish Colors Snack Crackers are formulated with natural colors and baked with real cheese to provide the same great cheddar taste, with no artificial colors or flavors. They contain zero trans fat and are low in saturated fat.

Pink Raspberry & Black Espresso Ice Cream Sticks, Magnum Mini, Portugal

Magnum Mini Pink Raspberry & Black Espresso Ice Cream product contains the following two varieties: Pink, which is raspberry flavored ice cream with a raspberry sauce and coated with milk chocolate with a pink layer; and Black, which consists of vanilla flavored ice cream with a coffee sauce and coated with dark chocolate. The pink raspberry stick contains colorants E171 and E172, while the black espresso stick does not contain colorants.

Lemon Flavored Corn Chips with Salt, Doritos Rainbow, Mexico

Lemon Flavored Corn Chips with Salt come in a variety of colors. The product is made with nixtamalized corn, contains 0g trans fats, and retails in a recyclable 155g pack featuring Facebook, Instagram, Twitter and Terracycle logos. The product contains colors tartrazine, brilliant blue FCF, annatto, allura red AC, sunset yellow FCF, indigotine and erythrosine. In launching the product, Doritos supports the Todo Mejora Mexico project to fight discrimination and ‘make the world more colorful’.

Black Rice Noodle, Peacock Eomma Gijun Guksujanchi, South Korea

Peacock Eomma Gijun Guksujanchi Black Rice Noodle contains 15% black rice and is free from synthetic colorings and synthetic flavorings. This product has been developed as part of Professor Han Youngsil’s food research to consume five different types of colored food per day.

Raspberry Flavor Glitter Jelly, Hartley’s, UK

Launched in the UK, Hartley’s Raspberry Flavor Glitter Jelly comprises raspberry flavor jelly crystals with edible glitter. The product is made with colors: beetroot red and titanium dioxide.

Sushi Rice Rainbow, Satoru, Mexico

Satoru Arroz para Suchi Cocido Blanco y de Colores (Sushi Rice Rainbow) comprises white, purple, blue and red colored rice for sushi. The rice is colored with vegetable colors brilliant blue, red No. 5, blue No. 1 and red (16255: 1).

Pink coffee beans, Origem Coffee Co., Brazil

Origin Coffee Co.’s pink coffee beans are made using manually selected red Icatu coffee beans. This naturally processed product from Serrote Farm in Socorro, São Paulo, features notes of watermelon, pineapple, jelly, and sweet fragrant. The coffee retails in a 250g pack featuring the Facebook and Instagram logos.