Indonesian Product Innovation: Snacking gets healthier

April 9, 2014
2 min read

Indonesia has a strong tradition of snacking. Here are three examples of recent new product launches designed to meet the demand of the increasingly fit and healthy Indonesian urban and middle class consumer. With the market forecast to grow by over 50% to $1.14bn by 2017 we expect significant growth to come from snacks that meet that demand.

Popcorn Factory – Sweetberry Flavoured Popcorn

Popcorn Factory Sweetberry Flavoured Popcorn is all natural and described as big, crispy and tasty gourmet popcorn. The product retails in a 75g pack.

popcorn

Go Natural – Yoghurt Fruit & Nut Delight

Go Natural Makanan Ringan Kacang, Buah dan Yogurt (Yoghurt Fruit & Nut Delight Snack Bar) is high in fibre. The low sodium bar is free from artificial colours and flavours, It contains the goodness of nuts and is made with real fruits. The product retails in a 50g pack.

fruit and nut

Healthy Choice – Melinjo Nut Cracker

Healthy Choice Emping Melinjo (Melinjo Nut Cracker) is said to be known to be rich in antioxidants that help increase body endurance. The product is free from MSG, bleach, gluten, chemicals and preservatives, and retails in a 250g pack

nut cracker

For information on how Mintel’s innovation expertise can drive your product strategies forward, please email consultingAPAC@mintel.com

Jane Barnett
Jane Barnett

Jane Barnett is Head of Insights for South APAC at Mintel. She is responsible for the delivery of key insights to clients in both a servicing and consultative manner.

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