S02 Ep32

Confusing or convenient: The international food aisle of the grocery store
In today's episode, host Dana Macke and her guests - experts from the food and drink, lifestyle, grocery retail, and multicultural consumer sectors - take a stroll through the grocery store and discuss the reasoning behind the international food aisle. With increasing globalisation and the growing influence of diversity across consumer groups, is there a benefit to categorising all 'ethnic food' into one aisle of the grocery store? And what roles do food and drink manufacturers and brands play in educating consumers about international ingredients and recipes?

In today’s episode, host Dana Macke and her guests – experts from the food and drink, lifestyle, grocery retail, and multicultural consumer sectors – take a stroll through the grocery store and discuss the reasoning behind the international food aisle. With increasing globalisation and the growing influence of diversity across consumer groups, is there a benefit to categorising all ‘ethnic food’ into one aisle of the grocery store? And what roles do food and drink manufacturers and brands play in educating consumers about international ingredients and recipes?

Meet the Host
Dana Macke
Associate Director, Mintel Reports US, Lifestyles and Leisure
Meet the Guests
Jenny Zegler
 Associate Director, Mintel Food & Drink
Juan Ruiz
Director of Hispanic Insights
Melanie Zanoza Bartelme
Global Food Analyst
Carol Wong-Li
Associate Director, Mintel Reports Canada, Lifestyles and Leisure
Joel Gregoire
Associate Director, Mintel Reports Canada, Food and Drink

About the Author

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For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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