S02 Ep32
Confusing or convenient: The international food aisle of the grocery store
In today's episode, host Dana Macke and her guests - experts from the food and drink, lifestyle, grocery retail, and multicultural consumer sectors - take a stroll through the grocery store and discuss the reasoning behind the international food aisle. With increasing globalisation and the growing influence of diversity across consumer groups, is there a benefit to categorising all 'ethnic food' into one aisle of the grocery store? And what roles do food and drink manufacturers and brands play in educating consumers about international ingredients and recipes?

In today’s episode, host Dana Macke and her guests – experts from the food and drink, lifestyle, grocery retail, and multicultural consumer sectors – take a stroll through the grocery store and discuss the reasoning behind the international food aisle. With increasing globalisation and the growing influence of diversity across consumer groups, is there a benefit to categorising all ‘ethnic food’ into one aisle of the grocery store? And what roles do food and drink manufacturers and brands play in educating consumers about international ingredients and recipes?

Meet the Host
Dana Macke
Associate Director, Mintel Reports US, Lifestyles and Leisure
Meet the Guests
Jenny Zegler
 Associate Director, Mintel Food & Drink
Juan Ruiz
Director of Hispanic Insights
Melanie Zanoza Bartelme
Global Food Analyst
Carol Wong-Li
Associate Director, Mintel Reports Canada, Lifestyles and Leisure
Joel Gregoire
Associate Director, Mintel Reports Canada, Food and Drink
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • 2025 Trends
    2025 Global Trends
    Understand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....
    Discover trends
Subscribe to Mintel Spotlight
Latest insights
October 31, 2024
The global sports nutrition industry has enjoyed brilliant success over the past decade.  But there are a number of hurdles that the industry needs to overcome…
October 10, 2024
Brands in the food industry face an approaching awareness of the risks associated with ultra-processed foods (UPFs). This puts ready meal health perceptions in the spotlight, with brands tasked to…
October 8, 2024
Tea is a beloved beverage worldwide. Different countries have embraced their own unique tea culture. In Britain, tea is often the go-to solution to almost every problem. In China, it’s…

Download the Latest Market Intelligence