S02 Ep30

Diet mythbusters: A critical look at the nutrition behind popular diets
In this episode, we discuss trending diets with specialised nutritionist Rick Miller to glean his insights on the science behind certain food fads, why they are so popular, and whether or not they are a smart nutritional decision for consumers to make. Wondering if keto, intermittent fasting, or gut health supplements are the way to go? Maybe matcha tea or the werewolf diet are better suited? Find out if you're on a path to nutritional health and balance or doomed to fall off the fad diet wagon.

Whether commuting on the train, running in the park, or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation, and data-driven intelligence.

In this episode, we discuss trending diets with specialised nutritionist Rick Miller to glean his insights on the science behind certain food fads, why they are so popular, and whether or not they are a smart nutritional decision for consumers to make. Wondering if keto, intermittent fasting, or gut health supplements are the way to go? Maybe matcha tea or the werewolf diet are better suited? Find out if you’re on a path to nutritional health and balance or doomed to fall off the fad diet wagon.

Meet the Host
Edward Bergen
Global Food and Drink Analyst
Meet the Guest
Rick Miller
Associate Director, Specialised Nutrition

About the Author

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