Whether commuting on the train, running in the park, or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation, and data-driven intelligence.

In this episode, we discuss trending diets with specialised nutritionist Rick Miller to glean his insights on the science behind certain food fads, why they are so popular, and whether or not they are a smart nutritional decision for consumers to make. Wondering if keto, intermittent fasting, or gut health supplements are the way to go? Maybe matcha tea or the werewolf diet are better suited? Find out if you’re on a path to nutritional health and balance or doomed to fall off the fad diet wagon.