S03 Ep69

Vices: Moderation, mental health, community, and culture
Last autumn, we gathered a few of our consumer experts for a discussion on vices. At the time of the original air date, we were in the thick of the COVID-19 pandemic and many of us were months into indulging our vices in order to make it through. Today, we're revisiting that conversation. With some economies opening up and regaining a bit of normalcy, meanwhile, others are experiencing devastating third waves and stalled vaccination programs, how consumers are managing their mental health, finding catharsis, and redefining their sense of community and culture is important now more than ever. And vices have an important role to play - from indulgent food and drink to enticing gaming and gambling. The question is, how do marketers identify their brand's role in all of this? Listen now to find out.

Last autumn, we gathered a few of our consumer experts for a discussion on vices. At the time of the original air date, we were in the thick of the COVID-19 pandemic and many of us were months into indulging our vices in order to make it through. Today, we’re revisiting that conversation. With some economies opening up and regaining a bit of normalcy, meanwhile, others are experiencing devastating third waves and stalled vaccination programs, how consumers are managing their mental health, finding catharsis, and redefining their sense of community and culture is important now more than ever. And vices have an important role to play – from indulgent food and drink to enticing gaming and gambling. The question is, how do marketers identify their brand’s role in all of this? Listen now to find out.

Meet the Host
Edward Bergen
Consultant, EMEA
Meet the Guests
John Poelking
Senior Gaming Analyst, Mintel Reports US
Marcia Mogelonsky
Director of Insight, Mintel Food and Drink
Jonny Forsyth
Associate Director, Mintel Food and Drink

About the Author

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For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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