Seaweed makes its bed outside of Asia

March 10, 2016
3 min read

Seaweed flavouring has certainly been making waves in the food and drink market recently, with Mintel’s latest research revealing food and drink product launches with seaweed flavours, including kombu, nori/laver, and wakame seaweed flavours, have increased by 147% in Europe between 2011 and 2015.

While the majority of seaweed-flavoured food and drink products are currently launched in the Asia Pacific region, seaweed-flavoured products have been recently appearing in other waters including the US and Latin America, as well as Europe.

From caviar to soup, we’ve selected 7 innovative products recently launched showcasing their using seaweed flavouring credentials…


Grilled Seaweed Burger

Germany: Grilled Seaweed Burger

Remis Algen’s Grilled Seaweed Burger is a vegetarian product said to contain pure natural ingredients. It is a source of iodine and selenium, contains no flavour enhancers and is soya and lactose free.



Seaweed Caviar

UK: Seaweed Caviar

The Pembrokeshire Beach Food Company Welshman’s Caviar Dried & Toasted Laver Seaweed is free from artificial ingredients and preservatives.





Rice Wafers

Poland: Rice Wafers

Good Food Zloty Smok Wafle Ryzowe z Algami Morskimi (Rice Wafers with Seaweed) contain algae powder and are described as a source of fibre.








Instant Seaweed Soup

France: Instant Seaweed Soup

Natali Potabio Potage Instantané aux Algues (Instant Seaweed Soup) is a certified organic instant soup and claims to be a natural source of fibre and minerals.





Austria: Helga

Evasis Edibles’ Helga, whose name is derived from “healthy algae”, is a carbonated soft drink based on freshwater microalgae chlorella.







slimming flour mix

Brazil: Slimming Flour Mix with Goji Berry and Seaweed

Kodilar Natural Life Mix Seca Barriga com Goji Berry e Algas Marinhas (Slimming Flour Mix with Goji Berry and Seaweed) is a combination of flours with seaweed and hydrolyzed collagen that helps increase satiety, reducing the absorption of fats and carbohydrates and regulate bowel function. It can be added to water, milk or natural fruit juice.




sea veggies

US: Sea Veggies

YangBan Sea Veggies Sea Salt Flavored Healthy Seaweed Snack is a 100% all natural snack that claims to be a great source of vitamins and minerals and is considered a dietary food.





Stephanie Mattucci is a Global Food Science Analyst at Mintel. Prior to Mintel, Stephanie worked as a Food Scientist in R&D for an ingredients company in Chicago, where she specialized in seasoning product development and provided technical expertise to customers in the food industry.

Stephanie Mattucci
Stephanie Mattucci

Stephanie Mattucci is the Associate Director, Food Science at Mintel. Prior to Mintel, Stephanie worked as a food scientist in R&D for an ingredients company.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight
Related articles
May 13, 2024
Who wants ice cream? Well, if we look at global ice cream consumption, the answer is: almost everyone! According to Mintel’s consumer research, nine in ten UK consumers enjoyed an…
May 10, 2024
As Indian consumers become increasingly health-conscious, the salty snacks market is undergoing a significant transformation. The traditional reliance on palm oil as a key ingredient in snacks is being questioned.
April 26, 2024
On April 23, 2024, Chicago-based premium convenience stores Foxtrot Market and Dom’s Kitchen & Market permanently and abruptly closed all 35 locations with news of a Chapter 7 filing for…

Download the Latest Market Intelligence