The next five years will be pivotal for the dairy and non-dairy sectors.
Dairy drinks have sought to reassure consumers about health with added functionality, and environmental claims are becoming more detailed. And with the cost of living crisis, brands will need to keep prices in check to reaffirm their role in providing affordable nutrition for the masses.
Meanwhile, non-dairy drinks have sought to target a wider audience by using plant-based claims instead of vegan. However, they also face challenges with price and taste as two major barriers putting people off purchases.
And how will both industries react to the disruption that will be caused when lab-grown milk becomes more established?
Watch this new video to find out more about the future of dairy and non-dairy in the next two years, five years and beyond.
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About the Author
Ophelie Buchet
Ophelie researches and writes Mintel’s global Food and Drink reports.
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