S01 Ep9
Mintel Little Conversation
Defining 'clean': Why is clean living so popular?

In this episode, we look at the ‘clean’ movement in Beauty, Food & Drink and Household. Clean living is about what you put in and on your body. Interest in natural ingredients is based on the idea that for something to be healthy, it needs to be simple, unprocessed and as close to the real thing as possible. This is not a fad and clean formulations will continue to grow across categories. But given an absence of official regulations, how should brands talk to their customers about the clean movement?

Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

In this episode, we look at the ‘clean’ movement in Beauty, Food & Drink and Household. Clean living is about what you put in and on your body. Interest in natural ingredients is based on the idea that for something to be healthy, it needs to be simple, unprocessed and as close to the real thing as possible. This is not a fad and clean formulations will continue to grow across categories. But given an absence of official regulations, how should brands talk to their customers about the clean movement?

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer
Meet the Guests
Jamie Rosenberg
Global Household & Personal Care Analyst
Alison Gaither
Beauty & Personal Care Analyst
Hannah Spencer
Foodservice Analyst
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For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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