S01 Ep9
Defining 'clean': Why is clean living so popular?
In this episode, we look at the ‘clean’ movement in Beauty, Food & Drink and Household. Clean living is about what you put in and on your body. Interest in natural ingredients is based on the idea that for something to be healthy, it needs to be simple, unprocessed and as close to the real thing as possible. This is not a fad and clean formulations will continue to grow across categories. But given an absence of official regulations, how should brands talk to their customers about the clean movement?
Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.
In this episode, we look at the ‘clean’ movement in Beauty, Food & Drink and Household. Clean living is about what you put in and on your body. Interest in natural ingredients is based on the idea that for something to be healthy, it needs to be simple, unprocessed and as close to the real thing as possible. This is not a fad and clean formulations will continue to grow across categories. But given an absence of official regulations, how should brands talk to their customers about the clean movement?
About the Author
Mintel News
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.
-
Discover your next big breakthroughGet smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....View Reports -
2026 Global PredictionsOur Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...Download now
-
Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?Ask for a customised strategic solution from Mintel Consulting today....Find out more
Free market intelligence downloads
-
Food and DrinkDownload
Food & Drink Landscape: Asia Pacific 2026
Explore the key shifts shaping food and drink across Asia Pacific, from evolving definitions of value to everyday performance and culturally relevant innovation.Download -
Beauty and Personal CareDownload
Beauty & Personal Care Landscape: Asia Pacific 2026
Beauty and personal care in APAC is increasingly intersecting with health, functionality and longevity, creating new consumer expectations and trends.Download -
Consumer ResearchDownload
The Visibility Gap™
Rooted in the US Midwest, South, and Southeast, the Missed Majority reflects a broader consumer mindset often underrepresented in the data signals brands rely on most.Download -
Consumer ResearchDownload
The Connection Economy
The UK has moved from omni- into permacrisis as economic pressure, geopolitical instability, the climate crisis and the accelerating race around AI have become part of everyday life.Download -
Consumer ResearchDownload
The New World of Wellness from Mintel
Gain a complete view of the wellness marketplace and unlock wellness opportunities with predictive insight, thought leadership and the direction to fuel growth.Download -
Food and DrinkDownload
Snacking Texture Wars
Is texture the new flavour? Pinpoint where the next growth opportunities will emerge in the US Snacking category with this new report.Download -
Food and DrinkDownload
The Next BIG Whitespace in Drinks
Discover the next big opportunity in carbonated soft drinks (CSDs) and learn how brands can move first in this space with this new report.Download -
Beauty and Personal CareDownload
5 Beauty & Personal Care Demand Signals
Explore the emerging beauty trends shaping 2026 and the opportunities brands should be watching now in this report from Black Swan Data.Download
