Like their beauty counterparts, more household care brands are tapping into the upcycling ingredient trend. In this new video our Brand and Household Care Research Analyst, Emilia Tognacchini examines why and highlights 2 household care brands embodying this trend.

About the Author

Emilia Tognacchini

Emilia Tognacchini

Emilia researches and writes UK Reports, focusing on Household, BPC and Brands.

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