[Watch] Indian consumer landscape: What’s shaping the fragrance category

Increases in disposable income and demands from India’s middle-class are driving growth in the beauty and personal care category including the fragrance sector. The introduction of affordable price points and small packaging has shattered initial usage barriers wherein fragrances were considered a ‘premium’ offering; they are now within the reach of the masses.

In this video, Mintel takes a look at the trends shaping the fragrance market in India, the purchase drivers among consumers, as well as the recommended strategies for companies and brands.

For more exclusive insight on the Indian consumer landscape, and to discover the latest trends and innovations to shake up the marketplace, reach us at infoindia@mintel.com.