S01 Ep10

#FollowMe: The unstoppable rise of influencers
From the clothes we buy to the politicians we vote for, our opinions, decisions and tastes are constantly being influenced. With the help of social media, people have made a career from their ability to set trends and inspire in the last few years, reclaiming a power that was once only reserved to the elite. But who are these 'influencers' and do people still trust them?

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From the clothes we buy to the politicians we vote for, our opinions, decisions and tastes are constantly being influenced. With the help of social media, people have made a career from their ability to set trends and inspire in the last few years, reclaiming a power that was once only reserved to the elite. But who are these ‘influencers’ and do people still trust them?

Meet the Host
Edward Bergen
Global Food and Drink Analyst
Meet the Guests
Simon Moriarty
EMEA Director of Trends
Jack Duckett
Associate Director, Consumer Lifestyles Research
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