S01 Ep10
#FollowMe: The unstoppable rise of influencers
From the clothes we buy to the politicians we vote for, our opinions, decisions and tastes are constantly being influenced. With the help of social media, people have made a career from their ability to set trends and inspire in the last few years, reclaiming a power that was once only reserved to the elite. But who are these 'influencers' and do people still trust them?

Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

From the clothes we buy to the politicians we vote for, our opinions, decisions and tastes are constantly being influenced. With the help of social media, people have made a career from their ability to set trends and inspire in the last few years, reclaiming a power that was once only reserved to the elite. But who are these ‘influencers’ and do people still trust them?

Meet the Host
Edward Bergen
Global Food and Drink Analyst
Meet the Guests
Simon Moriarty
EMEA Director of Trends
Jack Duckett
Associate Director, Consumer Lifestyles Research
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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