Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

From the clothes we buy to the politicians we vote for, our opinions, decisions and tastes are constantly being influenced. With the help of social media, people have made a career from their ability to set trends and inspire in the last few years, reclaiming a power that was once only reserved to the elite. But who are these ‘influencers’ and do people still trust them?