S02 Ep47
The evolution of livestreaming: From mainstream to brand opportunity
In this episode, Mintel experts dive into the evolution of livestreaming. They discuss how the COVID-19 pandemic has escalated livestreaming and how consumers are using it in different parts of the world. How can brands make the most of the opportunities a live platform brings? How will livestreaming impact social media influencers? What will livestreaming look like in the future? Mintel experts discuss how it got here and where its going.

In this episode, Mintel experts dive into the evolution of livestreaming. They discuss how the COVID-19 pandemic has escalated livestreaming and how consumers are using it in different parts of the world. How can brands make the most of the opportunities a live platform brings? How will livestreaming impact social media influencers? What will livestreaming look like in the future? Mintel experts discuss how it got here and where its going.

Meet the Host
Samantha Dover
Senior Beauty and Personal Care Analyst, Mintel Reports UK
Meet the Guests
Nick Carroll
Associate Director, Retail, Mintel Reports UK
Rebecca McGrath
Senior Media Analyst, UK
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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