S01 Ep12

Mintel Little Conversation
Predicting the future of (fake) news

TV may still be the main news provider for consumers across the world, but issues of trust and credibility are undermining the institutional role of traditional media outlets. As cynical and critical audiences increasingly question the media, what does the future of news look like? Are subscription-based models the answer to fake news? Can readers’ loyalty save struggling media outlets? And how can news platforms gain younger consumers?

Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

TV may still be the main news provider for consumers across the world, but issues of trust and credibility are undermining the institutional role of traditional media outlets. As cynical and critical audiences increasingly question the media, what does the future of news look like? Are subscription-based models the answer to fake news? Can readers’ loyalty save struggling media outlets? And how can news platforms gain younger consumers?

Meet the Host
Dana Macke
Associate Director of US Lifestyles & Leisure Reports
Meet the Guests
Rebecca McGrath
Senior Media Analyst, UK
John Poelking
Leisure & Media Analyst, US
Scott Stewart
Senior Technology and Media Analyst, Canada
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