Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

Introducing Mintel’s 2030 Global Consumer Trends! Today, we’re taking a closer look at the 7 Drivers and how they will impact consumer behaviour over the next 10 years: wellbeing, surroundings, technology, rights, identity, value, and experiences. It’s not (only) about predicting the future, but anticipating what will matter to consumers in the next one, five and 10 years, from their individual needs to their hopes, concerns, and expectations.