Is there a difference between data visualisation and an infographic?

February 11, 2011
Less than a minute

The word infographics is thrown about a lot in the office, but it is also a term that isn’t clearly understood by many that use it.

Data is the Latin plural of datum, which means “to give”. Information derived from the verb informare “to inform”.

With this in mind, as Mintel starts to explore the process of information design, one simple question has to be asked, is there a difference between data visualisation and an infographic?

A simple definition is needed for both:

  • Information graphics are visual representations of information, data or knowledge often used to support information, strengthen it and present it within a sensitive context. They are specific, context-sensitive and often times hand-crafted.

  • Data visualizations are visual displays of measured quantities by means of the combined use of a coordination system, points, lines, shapes, digits, letters quantified by visual attributes. They are general, context-free and often times created automatically.

The agreement in simple terms; hand crafted vs. points and lines.

So which does Mintel do? (Answers on a postcard

Related articles
March 25, 2024
Changing consumer preferences are driving a profound transformation in ingredient innovation in the food and drink industry. The upheaval caused by the COVID-19 pandemic has further emphasised the importance of…
February 29, 2024
At Mintel, we know that in an increasingly dynamic business landscape, leveraging insightful market research is more essential than ever. Recent advances in generative artificial intelligence (AI) and large language…
December 20, 2023
At Mintel, our commitment to making a positive difference in our communities is at the heart of what we do. As we continually reinforce this dedication, we take immense pride…

Download the Latest Market Intelligence