Mintel in the media

Mintel in the Media – this week’s highlights – August 8th 2013

August 5, 2013
10 min read

Mintel in the Media is a weekly review, bringing together a selection of the most high profile press stories showcasing Mintel’s data and analysis from around the world. Highlights from the past week include:

US

US News & World Report: For consumers, recession’s effects still linger. Consumers are spending more – we just don’t think we are, according to a new report, “American Lifestyles 2013: Five Years Later,” from Mintel, a market research company. The firm’s study of 13 consumer markets revealed that more people think their spending has increased than think it decreased in just two categories, food eaten at home and household care. In reality, though, we’re spending more across all categories.

Forbes: US Hispanics buy more groceries at convenience stores than non-Hispanics. A report by the Mintel Group last year also found that the most black men are the most active c-store shopper, with black teens shopping frequenting convenience stores more than the average adult.

New York Times: Irritated? He knows how u feel. Antiperspirants showed no strain during the recession, with revenue in the category growing by 14 percent from 2007 through 2012, according to Mintel, a market research firm.

Los Angeles Times: Starbucks to serve up more upscale food. “Nobody has really been able to take on Panera and equal what they can do,” said Kathy Hayden, a food-service analyst with Mintel. “There seems to be more room in the bakery cafe market.” “The demand is there for slightly better fast food,” she said. “We’re outgrowing our burger and fries drive-through ways.” Added Mintel’s Hayden: “It’s a new direction, not an over-extension, for Starbucks.”

Huffington Post: Beyond the Hispanic mindset–a contemporary approach to American Latino consumers. Hispanics visit shopping malls more than any other ethnicity; 17 percent reportedly shop five or more times per month, according to Mintel.

Crain’s Chicago Business: The dining habits of millennials. That group of consumers, those between 18 and 34 years old, frequent pizza joints and fine-dining spots, according to Mintel Group Ltd.

PR Week: Latino Millennials: Redefining macho in his dual American lifestyle. According to Mintel, 42% of Hispanic men are the top decision makers on several household purchases.

MediaPost Marketing Daily: Consumers unaware of spending more. Although the country officially exited the recession nearly four years ago and consumer expenditures are up, Americans retain a cautious approach toward purchasing and avoid conspicuous consumption, said Fiona O’Donnell, lifestyles and leisure analyst at Mintel.

QSR Magazine: Consumers think they’re spending less, but they’re wrong. “Dining out is something Americans do love to do,” says Julia Gallo-Torres, category manager for U.S. foodservice reports at Mintel. “It’s the first thing that they cut out, though, when they’re financially strained, and it’s the first thing they return to once those strains lessen. “It appears many consumers don’t realize they’re spending more money on dining out, thanks largely, Gallo-Torres says, to the “treat” mindset.

Creditcards.com: Rates remain locked at 14.95%. Over the first six months of 2013, for example, issuers mailed 23 percent more credit card offers than they did in the first six months of 2012, according to the market research firm Mintel Comperemedia.
UK:

Bloomberg Businessweek: A different kind of oil boom. Last year saw the debut of 588 argan oil hair products, According to researcher Mintel, up from 29 in 2008.

Bloomberg Businessweek: The Royal Carriage brand is a nail-biter too. “There is nothing bigger for a brand than a royal endorsement,” Richard Cope, a director of trends at market researchers Mintel, said.

Financial Times: China’s fast food – biting off more than it can chew? beyondbrics, the FT’s emerging markets hub.

The Times: Girls alike. A Mintel report showed that in the decade up to 2010, spending on make-up among girls increased by 90%.

The Wall Street Journal Europe: Japan Recall Setback for Skin Lighteners. The Indian market for skin-whitening products is likely to grow by more than 8% in two years to about $428 million in 2013, or about half of an estimated $855 million market for facial-care products, according to Mintel, a market-research firm.

BBC: The quiet death of the alcopop. “The problem came down to image – they stopped being seen as aspirational,” says  Chris Wisson, senior drinks analyst at Mintel.”It was a particular problem for male drinkers – WKD is still marketed at men but most men have moved on from alcopops.”

The Guardian: Hair today: straight or curly? A consumer report by Mintel states that ownership of hair-styling products has expanded by 4.4 million adults between 2007-10. Twenty million women own a hair dryer and more than 5 million own straighteners (25% of whom say they couldn’t live without them).

The Guardian: Ice-cream  factory hires  extra workers as demand  surges. But despite the heat-induced sales spike, the market research specialist Mintel said underlying diet concerns and the Met Offi ce’s long-term prediction of rainy summers in years to come meant long-term demand for ice-cream  was on a downward trend and would fall by 9% by 2017.

The Guardian: Heatwave boosts ice-cream makers after 2012 washout. But despite the heat-induced sales spike, the market research specialist Mintel said underlying diet concerns and the Met Office’s long-term prediction of rainy summers in years to come meant long-term demand for ice-cream was on a downward trend and would fall by 9% by 2017.

The Daily Telegraph: Chippies go posh as Brits get a taste for gourmet junk food. And market research specialist Mintel said more people are following his example, with 13 per cent having already tried “gourmet junk food”. Nearly a quarter of those quizzed have already visited restaurants and built their own burgers, by picking through types of cheese, pickles and buns.

The Daily Mail: Rise of the Stepford Teen: Experts warn pressure to conform will lead to a generation of clones obsessed with looks. Her views are confirmed by a Mintel report which showed that during the first decade of the 21st century, spending on beauty products by teenage girls shot up by 90 per cent.

The Daily Mail: How kebabs became costly: Britons shell out for ‘posh’ junk food in latest food craze. Helena Spicer, food service analyst at Mintel, said: ‘Menu innovation is now rife in an increasingly competitive and mature marketplace, with current food fashions, including gourmet junk food and artisan pastries, designed to reignite consumers’ enthusiasm for spending on eating out.

The Daily Mail: It’s a weird world. Britons consume more crisps than the rest of Western Europe combined. The British crisps market is worth £927.5 million, according to retail analyst Mintel.

Elle Magazine: What the future means for your face. “We’re seeing an increase in make up  claimimg to alst for 24 hours” says Vivienne Rudd, Director of Insight, Beauty and Personal Care at market analysts Mintel.

Sunday Mirror: Ice Creams cost a lot more lolly. The ice cream market is now worth nore than £1bn a year. That’s up from £982m.in 2009, even though sales have dipped due to bad summers, says market analyst Mintel.

Marketing Week: Putting the wow factor into hospitality. And it seems that using cultural events to entertain clients is becoming more popular. Mintel estimates that they made up between 5 and 20 per cent of the total market value of hospitality last year.

Marketing Week: Against the grain. The UK is the largest importer of rice in the EU, according to the CBI, and we are increasing our consumption: the UK market was worth £430m last year, compared to £398m in 2010, says Mintel.

WARC: US consumer spending on the increase. The audit of consumer attitudes and behaviour from market researchers Mintel has revealed that Americans believe they are spending more year-on-year only on in-home food (+14%) and household care (+2%).

The Sun (Fabulous): Hungry for Beauty. “Beauty sales are clinbing, despite recession”, says Mintel’s beauty expert Charlotte Libby.

The Grocer: Focus on home baking – The great baking battle. And according to Mintel, the home baking market including eggs has risen an impressive 59% since 2007 to 1.7bn, with 8 of 10 British adults now baking regularly at home

Belfast Telegraph: Assembly cuts to rates relief can be stopped. According to the market research company Mintel, 80% of families in Northern Ireland have been forced to change how they shop, cook and eat as a direct response to price-rises.

The Express: ‘Gourmet’ junk food is to our taste. Helena Spicer, of Mintel, revealed that Britons are suffering from “menu fatigue” and the trend is being driven by food outlets trying to encourage people to dine out.

Metro: Vitamins and a dose of caution. In 2008, 41% of the population took supplements, according to the research company Mintel.
EMEA:

Nutraingredients: High protein trend to hit Europe – whether we need it or not. According to Mintel, high protein claims are most common in the snacks, cereals and bars category, and in Europe, new products positioned as high protein have nearly tripled from 12% of the category in 2010 to 35% last year.

Confectionery News (France): Mint confectionery oral care claims rising, says Mintel. Around a quarter of recent product launches in the tablet confectionery category have made claims for breath freshening or oral care. Mintel explores the latest flavor trends and health claims in the most common sub-group: Mints.
APAC:

Peninsula Qatar: Changing hair styles: Hair today: Straight or curly? A consumer report by Mintel states that ownership of hair-styling products has expanded by 4.4 million adults between 2007-10. Twenty million women own a hair dryer and more than 5 million own straighteners (25 percent of whom say they couldn’t live without them).

Yahoo! Finance (Singapore): For Consumers, Recession’s Effects Still Linger. Consumers are spending more – we just don’t think we are, according to a new report, “American Lifestyles 2013: Five Years Later,” from Mintel, a market research company. The firm’s study of 13 consumer markets revealed that more people think their spending has increased than think it decreased in just two categories, food eaten at home and household care. In reality, though, we’re spending more across all categories.

国际在线 (China Radio International.): [双语]男人也爱美 男士护肤品销量5年劲增20%. Men’s Skincare market increases 20% by volume within 5 years. 全球性调研公司英敏特(Mintel)的市场调查员经过研究发现,男性美容产品2012年的销售额为5800万英镑(约合人民币54.5亿元),增幅为3.6%。 研究发现,男士如今更加注重面部皮肤保养,有7%的男士承认.

Yahoo! Finance (Australia): For Consumers, Recession’s Effects Still Linger. Consumers are spending more – we just don’t think we are, according to a new report, “American Lifestyles 2013: Five Years Later,” from Mintel, a market research company. The firm’s study of 13 consumer markets revealed that more people think their spending has increased than think it decreased in just two categories, food eaten at home and household care. In reality, though, we’re spending more across all categories.

BRAZIL

O Globo: Americanos ainda acreditam que estão em crise mesmo com dados indicando melhoria na economia. Pesquisa da consultoria britânica Mintel, obtida pelo GLOBO com exclusividade, sobre os possíveis impactos no consumo dos Estados Unidos após a crise econômica de 2008 revela um cenário contraditório: das 13 categorias investigadas, em apenas duas os americanos disseram estar gastando mais: Alimentos para o Lar e Cuidados Domésticos.

O Globo: Após crise, gastos dos americanos com alimentos para o lar crescem 13% e somam US$ 294 bilhões Pesquisa da consultoria britânica Mintel obtida pelo GLOBO com exclusividade, foi o aumento da capacidade dos consumidores de cortar custos, encontrar ofertas e pagar preços mais baixos. Diante desse novo cenário, a aquisição de produtos e serviços de categorias de consumo destinados para o lar, entre 2007 e 2012, passou de US$ 260 bilhões para US$ 294 bilhões, crescimento de 13%. Especializada em inteligência de mercado, a consultoria analisou os impactos da crise financeiro no consumo na dos Estados Unidos.

Extra: Americanos ainda acreditam que estão em crise mesmo com dados indicando melhoria na economia Pesquisa da consultoria britânica Mintel, obtida pelo GLOBO com exclusividade, sobre os possíveis impactos no consumo dos Estados Unidos após a crise econômica de 2008 revela um cenário contraditório: das 13 categorias investigadas, em apenas duas os americanos disseram estar gastando mais: Alimentos para o Lar e Cuidados Domésticos.

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