Mintel in the Media – this week's highlights – July 22nd 2013

July 22, 2013
9 min read


Mintel in the Media is a weekly review, bringing together a selection of the most high profile press stories showcasing Mintel’s data and analysis from around the world. Highlights from the past week include:




The Times: Are you speed-eating your way to obesity? According to research by Mintel, we eat nearly twice as many processed ready meals as the French.

The Times: Me and the broga bunnies. just 3% of men do yoga or Pilates in Britain, according to market researchers Mintel, compared to 11% of women.

International Business Times: Unilever Looks to Sell Snack Brand Peperami. Despite an economic slowdown, the savoury/snack industry in the UK has grown, according to Mintel, a London-based food and drink research analyst. A report, published in October, said nine in 10 children snacked “at least once a day”.

The Daily Telegraph: Give your BBQ burgers some class. Mintel, the research company, estimates that the British burger bar market was worth £2.7 billion last year, impressive given that people have cut back on eating out.

The Daily Telegraph: Marie O’Riordan: ‘We have become a nation of shopping addicts’. Mintel estimates that the womenswear market is now worth £19.6 billion, up 16 per cent since 2006. We are in the grip of mass addiction.

BBC News: 10 ways the UK is ill-prepared for a heatwave. The UK is a country of radiators, not air conditioning. A Mintel report in 2008 found that just 0.5% of houses and flats in the UK had any kind of air con.

Men’s Health: The Pulse. Walking meetings. Mintel trend observation.

Elle mag: What the future means for your face. “We’re seeing an increase in make-up claiming to last 24 hours” says Vivienne Rudd, Director of Insight, Beauty and Personal Care at market analysts Mintel.

BBC-Britain’s Favourite Supermarket Food: Broadcast. ”Sales of yoghurt have rocketed by 25% over last 5 years” source Mintel.

BBC Radio 2 Simon Mayo Drive time: Broadcast. Charlotte Libby, Household and Personal Care Analyst at Mintel, on the male skincare market in the UK.

Daily Mail: Rise in the metrosexual: Sales of men’s beauty products soar 20% in five years. A study by market researchers Mintel found that total sales of men’s grooming products was now £58million, up 3.6 per cent on the year.

Express: UK men going balmy for skin lotions. Charlotte Libby, for analysts Mintel, said: “The facial skincare market for men showed particular strength in 2012.

Marketing Week: Cadbury and Mars push to create chocolate demand around ‘quiet’ summer. Marcia Mogelonsky, director of insight for Food and Drink at Mintel says in the current economic climate, brands are looking for ways to extend the “season for chocolate”, by finding openings such as summer. She adds: There are two ways to leverage the positioning – by creating products expressly for the season… which parallels the seasonal advertising and marketing for more traditional seasonal chocolates (e.g. Easter or Christmas) or by creating a “new” occasion for eating chocolate (Summer) and new flavours or packaging to go with it.”

The Sun: Captain Crunch. Launches of economy food and drink products outnumbered launches of premium brands last year for the first time, say retail analyst Mintel.

Mirror: Coffee prices set to soar after beans hit by worst fungus outbreak in 30 years. Global drinks analyst Jonny Forsyth, of Mintel, said: “The global supply of the best quality arabica beans is hugely dependent on Brazil. “And by reducing supply at a time of huge – and still rising – global demand, this could force a sharp rise in global coffee-bean prices.

The Drum: 76% of US mobile web users have seen an ad in the past month. Three in four mobile web users in the US have seen an ad in the past month, including 91 per cent of 18-24-year-olds and 83 per cent of those aged 25-34, according to new research from Mintel.

Marketing Week: Vita Coco launches ‘biggest’ campaign to help grow coconut water category. The UK coconut water category is expected to be worth £100m by the end of 2014, according to research by The Grocer and Vita Coco currently represents 94 per cent of category sales across the 26 brands selling in the market, according to Mintel.

Sunday Mirror: Skint Brits swap finest for budget. Spokesman David Jago explained “Shoppers are changing their lifestyles and making new product choices to save cash”.

The Daily Mail: Coffee war brewing as Dunkin’ Donuts introduces new upmarket design which looks a lot like rival Starbucks. The donut chain is hoping to capitalize on two workplace trends says Kathy Hayden, foodservice analyst at Mintel.




和讯: 百威英博中国逆袭.  根据市场调查机构英敏特(Mintel)的数据,2011年中国的啤酒消费量就突破了500亿人民币大关。同时,四川还是开启西部市场的重要门户。无独有偶,百威英博目前在四川的销量也是其全国总销量的5%,市场占有率远远落后于其竞争对手华润雪花。后者在2007年1月以25亿元人民币收购了四川本土强势品牌蓝剑啤酒100%的股权 (About the sales surging of Budweiser in Sichuang Province and quotes sales volume from Mintel’s china beer report).

South China Morning Post: Probe puts foreign milk powder prices in spotlight. Checks by Bloomberg News and Mintel data show price jumps of between 25 per cent to more than 40 per cent on some foreign brands in China since 2008. Annual food inflation averaged about 7.8 per cent in China from 2008 to 2012.

Food and Bev Asia: Brazilian coffee market full of beans – as coffee culture grows international prices set to heat up. As the leading coffee export market in the world, Brazil is no stranger to high quality coffee beans – but to date has sent its best beans overseas for international enjoyment. However, new research from Mintel reveals that things might be set to change as Brazilians gain a taste for premium coffee, with a quarter (25%) of Brazilian coffee users now claiming they prefer premium over regular brands of coffee.




La Stampa (Italy): Gli smartphone rivoluzionano la fotografia digitale. L’annus horribilis è stato il 2012. Ma le avvisaglie si erano già avute nel 2008, con la comparsa dell’iphone sui mercati di mezzo mondo e il primo vero calo delle ordinazioni a livello mondiale. Secondo i ricercatori di Mintel technology, tra il 2006 e il 2011 il mercato delle fotocamere digitali ha perso circa un terzo del suo valore complessivo, stimato in un miliardo di euro.

Food and Drink Europe: European cocoa grind makes recovery. Marcia Mogelonsky, director of insight at Mintel told Confectionery News that demand for chocolate may not be the only  driving force behind the rise. “We have seen continued interest in cocoa as an ingredient in other foods, not just as a finished product in the form of chocolate confectionery.”




Bloomberg: Coffee shop boost drives demand for high quality beans in Brazil. An increase in the number of coffee shops in Brazil is boosting demand for higher quality beans in the world’s leading producer and threatening the U.S.’s position as the world’s top consumer, according to Mintel Group Ltd.

NBC News: Hamburglar, Spuds and now Colonel Sanders retire as fast food grows up. One big reason why mascots are no longer cool is the exploding popularity of so-called fast-casual chains like Chipotle Mexican Grill and Panera Bread. “People seem to like that better now,” said Kathy Hayden, a foodservice analyst at Mintel. “People are more serious about food,” so that’s where marketers are focusing their efforts.

USA Today: Uh oh, here come cheeseburgeros. Cheeseburgers have grown 40% as items on restaurant menus since 2009, reports research firm Mintel. In stressful times, it’s not unusual for food makers to roll out flavors that harken to better — if not nostalgic — times.

Bloomberg: The real cost of being clean. Despite the worst recession since the Great Depression, U.S. soap, bath and shower product sales grew 25 percent to $5 billion from 2007 through 2012, according to market research firm Mintel.

NBC News: Seeking the business crowd, Dunkin’ Donuts rolls out new look. Kathy Hayden, foodservice analyst at Mintel, said Dunkin’ Donuts also is positioning itself to capitalize on two workplace trends: As more people telecommute, they’re looking for places where they can get out of the house and still get work done. And a more mobile work force means more demand for places that can serve as ersatz locations for business meetings. “Offering wi-fi is not enough. You need to have a welcoming atmosphere,” she said.

MediaPost Marketing Daily: The new normal: 76% have seen a mobile ad in the past month. Mintel predicts that mobile ad expansion and media use will remain on an accelerated growth trajectory long beyond what is typical for emerging platforms. In the research, Senior Analyst Billy Hulkower observes: “Typically, nascent markets related to technology show slowing growth each year. However, in the case of mobile ads, consumers will still be acquiring their first smartphones and tablets through 2015, suggesting that sales growth deceleration will not occur at the same pace that would be seen for a hardware market — instead, sales may accelerate further as the audience for mobile media expands.”

MediaPost Marketing Daily: Dunkin’ goes after telecommuters dough. Mintel foodservice analyst Kathy Hayden says that the chain hopes to capitalize on two trends. “As more people telecommute, they’re looking for places where they can get out of their home or apartment and still get work done,” NBC News’ Martha C. White writes. “Also, a more mobile work force means more demand for places that can serve as locations for on-the-go business meetings.”

Mainstreet: Credit card use and weight gain are correlated. As the economy rebounds, credit-card solicitations are on the rise with direct-mail pitches increasing by 18.5% in the first quarter of 2013 compared to the previous quarter, according to the Mintel Group.

Happi Magazine: Multi-faceted skincare sells, says Mintel. Time and money never seem to be in abundance, so when it comes to facial skin care needs, the majority of Americans are looking for multi-functioning products to tackle several skin care essentials quickly and without draining the bank, noted new research from Mintel.

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