Mintel Inspire – part two

June 6, 2011
2 min read

In case you haven’t heard, Mintel Inspire–consumer trends tool extraordinaire–has relaunched! It’s smoother, sleeker and smarter than ever before. (In other words, it’s more like you. Or me for that matter.)

Mintel Inspire is our global trends tool that provides strategic, evidence-backed insights on today’s consumer. It analyzes changes in culture, society, brands and markets, so you can gain a deep understanding of what influences people. But Mintel Inspire doesn’t stop there. You get the information you need to tap into today’s consumer, as well as the ideas and insights necessary to plan for tomorrow.

If you’re a client, you’ll be pleased to hear that we’ve been busy making some changes to help you get the most out of the site. As well as a new look and feel, we have added new types of content to support our analysis and to provide you with everything you need.

If you’re not a client but would like to know more about Inspire, please contact us by email. We’ll get back to you straight away.

What can you expect from the new Inspire?

  • Industry, Demographic and Theme pages that give you the content you need in one place. Interested in a particular category or consumer group? Here’s where you’ll find everything that’s relevant.
  • Industry application: making it clear why a trend has been tagged to a particular place. Explaining why a trend is important for a sector.
  • Better Search and Navigation: filtering search results, making our trend labels searchable, and emphasizing the power of the Trendscape as the best way to visualize connections between ideas. We’re making it easier for you to explore all the content we publish on Inspire.
  • And, of course, the core content that makes Inspire unique is still there: Trends (the big ideas about consumer behavior and attitudes), Trend Observations (daily insight pieces that explore what is emerging), Expert Blogs (analyst expertise that focuses on specific areas of interest) and What’s Next (the link between Oxygen reports and trends, grounding ideas in market application).
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