Mintel in the Media – this week's highlights

August 12, 2011
3 min read

Global recognition for Mintel this week – at a time of unrest in the UK, Mintel was on hand to commentate about the implications for the economy and specifically tourism. Tom Rees provided analysis on the potential implications for tourism of the London riots – which were quickly used across the globe. Coverage spanned from CNBC, NBC, Forbes and Fox News in the USA (as well as across regional outlets in all states), to Bloomberg Business Week in the UK – with coverage extending as far afield as India, Singapore, Japan, and Poland. In fact, the story has amassed nearly 1000 press mentions worldwide with more being added ongoing.

In the UK, the week started with a great exclusive in the Daily Mail which talked about how sales of tumble dryers are falling and people are going back to pegs. Mintel’s Jane Westgarth said said: ‘Dryers have taken a greater dip in the recession because they are not necessary, and people think they are heavy users of electricity.’ The article was followed up in The Metro the next day. Our chocolate research continues to get coverage with a big feature in the Daily Telegraph today on the Quality Street factory using our value and consumer attitude figures. In addition, our gap year research and analysis was used in a Daily Mail feature on students taking a gap year in light of changes to university entrance fees and entrance points.

We also showcased our global food and drink expertise, with Caroline Roux providing commentary for Dairy Reporter on Nestle’s move towards doubling dairy output in Pakistan. Meanwhile, our press release on younger drinkers also continues to get good coverage, with more this week in the Daily Mirror, Independent and The Grocer.

From the US press office, Comperemedia guru Susan Wolfe was once again asked to give her take on the effectiveness of debit rewards as a loyalty tactic, this time for an article in In more big Compere news, our numbers were used in an Associated Press piece about the debt downgrade, which was then picked up across the US, appearing in Forbes, The Huffington Post and The Washington Examiner, to name a few.

We also got a great bit of video coverage this week, as ABC6 quoted Mintel’s numbers on the worth of the anti-aging skincare market in a consumer reports segment. Meanwhile, Supermarket News quoted Marcia Mogelonsky for a piece about sugar-free confectionery and Natural Products Marketplace used our insight of consumers’ preferences and attitudes toward organic food and drink.

Last but not least, an Essence Magazine article about the chemical relaxer market included Mintel sales numbers and the New York Times used our data in a piece about shelf-stable meals.

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