The 2011 Mirren New Business Conference was nothing short of a huge success. Agencies large and small were in attendance, getting up to speed on the latest best practices for pitching and growing their businesses.
Mintel played a huge role in the show and we were happy to network with some of the best in the industry. On Monday, we helped support the Live Pitch Competition. Teams competed on a campaign for a new Nestle Lean Cuisine product for men. Using Mintel data and expert analysis, they were able to back their pitches with data. (That’s what we do after all!). Then on Wednesday, Grace Cheow presented on tech and digital trends, and what that means for agencies pitching these accounts. She gave out some great insights into which issues and topics to pay attention to.
We’re already thinking about 2012 and how we can work to deliver even more to Mirren attendees. Stay tuned to see what we decide…
About the Author
Joanna Gueller
Article
2011-04-25T19:11:00+00:00
2011
0
Mintel Store
Get instant, in-depth market intelligence without a subscription. Buy a Mintel Report today for immediate access to:
Innovation has never been more complex or more compressed. CPG brands are navigating faster innovation decision cycles, more fragmented categories, and increasing pressure to get it right the…
Explore Osaka’s Healthcare Pavilion, where tech, nutrition, and regenerative medicine reimagine the future of healthcare and wellbeing. The ‘Nest for Reborn’ atrium viewed from the second…
From digital identity to shared humanity, explore key insights and reflections from World Expo in Osaka. The World Expo 2025 in Osaka is the latest in a longstanding…
We live in a business climate defined by volatility and rapid change. Markets shift faster, geopolitical forces cut deeper, and consumer trends mainstream overnight. For brand leaders, knowing what…
Through On-Demand, Consulting, and Integrations, or a combination of all three, equip your business with market intelligence to help you predict what's next.
You know Mintel for world trusted data and expert analysis, well we’re the “What’s next?” team. At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals.
