Personalisation in bottling has grown in popularity as consumers demand product individuality. But how can brands create packaging that is unique to each consumer and how is it produced? Absolut Vodka have addressed this with the launches of Absolut Originality in 2013 and Absolut Unique in 2012, producing 4 million bottles each year that carried an individual decoration.
In this video, Benjamin Punchard, Mintel’s Senior Global Packaging Analyst, discusses the launch of Absolut’s limited edition bottle designs and how they’ve been created.
