S05 Ep121
Sustainability in CPG innovation: How to effectively communicate sustainability claims and benefits

MLC’s newest host, Lynn Dornblaser, is joined by consumer experts Jenny Zegler and Georgia Stafford for a discussion about how brands are innovating new product development in light of climate change and sustainability concerns. What are FMCG and CPG brands doing in the sustainability space? Why aren’t brands effectively communicating their sustainable credentials? Listen now to find out what’s resonating (and what’s not) from new innovations, ingredients and product claims in response to consumers’ growing sustainability concerns.

This episode explores key themes in Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research can help you understand consumers’ shifting values and attitudes toward sustainability and its impact on your business. Check out all our consumer sustainability research at the Mintel Store

Head over to Mintel’s LinkedIn and share your thoughts and questions stemming from today’s episode, or visit mintel.com to become a member of our free Spotlight community.

Meet the Host
Lynn Dornblaser
Director, Innovation and Insight, Mintel Consulting
Meet the Guests
Jenny Zegler
Director, Mintel Food & Drink and Mintel Global Consumer
Georgia Stafford
Beauty and Personal Care Analyst, Mintel Reports UK
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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    This report equips you to understand consumers’ shifting values and attitudes in favour of sustainability and how this impacts your business....
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