It doesn’t matter if it is food, drink, beauty or household, packaging is central to both how products are used and how they communicate benefits to consumers. Indeed, when it comes to sensory appeal, it’s not just the object itself that matters – but the packaging. We have selected some of the most innovative packaging innovations from around the world, examining how brands are responding to consumer needs worldwide.
1 – South Korean Dinoplatz Pop-Up Mascara is hidden in a beautiful pack designed by Hatori Sando. The unexpected pop-up city scape is part of a series of products that all feature dinosaurs at large.
2 – It’s not just high end beverages that leverage stand-out packaging. US Kemps’ Strawberry Low Fat Milk used a highly shaped extrusion blow moulded HDPE bottle to create memorable shelf impact.
3 – Less is definitely more for this stripped back pot of sugar. Rejecting the standard paper bag, the Spanish Soso Factory has created this practical design which would sit well with consumers as concerned with appearance as with the product itself.
9 – Wine bottles tend to end up in the recycling bin, but perhaps not this one. Designed with a full body decoration and a simple and easy to remove label, this bottle from South African Rupert Wines can be instantly re-purposed as a vase, an oil container, a water jug or whatever your imagination allows.
10 – The only thing square about this wine is the bottle! California Square 2012 Chardonnay from USA Truett Hurst is a West Coast original, packaged in a striking square bottle that features embossing, paper labels and silk screening directly onto the bottle for a very sophisticated look.
For more information about how Mintel’s expertise into packaging and product innovation can help your business, please click here.
Benjamin Punchard is Global Packaging Insights Director at Mintel. Benjamin holds significant experience in conceiving, conducting and delivering quantitative and qualitative research and has worked with the leading multinational packaging companies to provide strategic market recommendations. Benjamin is regularly invited to present at global conferences and trade shows such as HBA Global Expo and The European Packaging Summit. Benjamin’s packaging analysis regularly appears in both national and trade media worldwide.
