WHAT'S IT ABOUT? Product innovation is not just about being new or being different. It’s about creating new products that customers will love, taking a different path consumers will want to follow. That’s where our expertise in product innovation comes into its own. We seek out new flavours, formulas, fragrances, packaging, ingredients and ideas. And we track how consumers respond, identifying what works and what doesn’t. And explaining exactly why. That gives our clients an edge. It tunes them in to emerging trends, giving them a base of knowledge on which their own new ideas can flourish. It’s why we work with 90% of the world’s leading FMCG businesses. It’s why we can work for yours. OUR Solutions for Product Innovation Mintel Reports Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets. Read More Mintel Trends By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively. Read More Mintel GNPD (GLOBAL NEW PRODUCTS DATABASE) With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product packaging innovation. Read More Mintel Menu Insight Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation. Read More Mintel Food & Drink Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage. Read More Consulting From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Read More WHO IS IT FOR? You work in product development, product innovation, research and development or product design. You’re challenged to improve the speed, quality and success of product development projects. You need evidence and insights to develop and validate concepts, build business cases, develop the products and take them successfully to market. Our product innovation insights can inspire your ideas and our data can support them. At Mintel, we know about product innovation – we’ve analysed over 2.5 million new FMCG products and counting. What's in it for you INTELLIGENCE You need data to support your thinking and innovation strategies. We spot the trends and spell out their implications so you can concentrate on what you do best – innovating for your business. INSPIRATION Our global view can expand your creative horizons and give you a new perspective. Our experience puts innovation in context, so you can see its potential on your own patch. IMPACT We’re focused on results, on exploring objectively the reasons for the success and failure of new product launches. We can show you best practice and help you avoid the same mistakes so you’re one step ahead of the competition. Category Coverage Personal care market Colour cosmetics market Fragrances market Facial skincare market Bodycare market Hair treatments and colorants market Specifics Concept development Concept validation Innovation trends Innovation consulting Ingredients Competitive intelligence New product sales data Packaging analysis Claims analysis Related Resources Free report FINANCIAL SERVICES MARKETING TRENDS 20187 In today’s world of FinTech, brands are challenged to re-imagine the meaning of customer service. Download now Free report CHINA CONSUMER TRENDS 2018 Find out the 4 key trends set to impact Chinese consumers in 2018. Download your free report now and start making smarter, informed decisions. Download now Free report GLOBAL BEAUTY TRENDS 2018 Despite current world market conditions, the global beauty and personal care industry is booming. Find out the biggest trends set to hit the industry. Download now
Mintel Reports Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets. Read More
Mintel Trends By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively. Read More
Mintel GNPD (GLOBAL NEW PRODUCTS DATABASE) With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product packaging innovation. Read More
Mintel Menu Insight Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation. Read More
Mintel Food & Drink Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage. Read More
Consulting From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Read More
INTELLIGENCE You need data to support your thinking and innovation strategies. We spot the trends and spell out their implications so you can concentrate on what you do best – innovating for your business.
INSPIRATION Our global view can expand your creative horizons and give you a new perspective. Our experience puts innovation in context, so you can see its potential on your own patch.
IMPACT We’re focused on results, on exploring objectively the reasons for the success and failure of new product launches. We can show you best practice and help you avoid the same mistakes so you’re one step ahead of the competition.
Free report FINANCIAL SERVICES MARKETING TRENDS 20187 In today’s world of FinTech, brands are challenged to re-imagine the meaning of customer service. Download now
Free report CHINA CONSUMER TRENDS 2018 Find out the 4 key trends set to impact Chinese consumers in 2018. Download your free report now and start making smarter, informed decisions. Download now
Free report GLOBAL BEAUTY TRENDS 2018 Despite current world market conditions, the global beauty and personal care industry is booming. Find out the biggest trends set to hit the industry. Download now
