Product Innovation

Innovation is not just about being new or being different. It’s about creating new products that customers will love, taking a different path consumers will want to follow.


Product innovation is not just about being new or being different. It’s about creating new products that customers will love, taking a different path consumers will want to follow.
That’s where our expertise in product innovation comes into its own. We seek out new flavours, formulas, fragrances, packaging, ingredients and ideas. And we track how consumers respond, identifying what works and what doesn’t. And explaining exactly why. That gives our clients an edge. It tunes them in to emerging trends, giving them a base of knowledge on which their own new ideas can flourish. It’s why we work with 90% of the world’s leading FMCG businesses. It’s why we can work for yours.

OUR Solutions for Product Innovation

Mintel Reports

Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets.

Mintel Trends

By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.

Mintel Menu Insight

Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation.

Mintel Food & Drink

Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage.


From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight.


You work in product development, product innovation, research and development or product design. You’re challenged to improve the speed, quality and success of product development projects. You need evidence and insights to develop and validate concepts, build business cases, develop the products and take them successfully to market. Our product innovation insights can inspire your ideas and our data can support them. At Mintel, we know about product innovation – we’ve analysed over 2.5 million new FMCG products and counting.

What's in it for you


You need data to support your thinking and innovation strategies. We spot the trends and spell out their implications so you can concentrate on what you do best – innovating for your business.


Our global view can expand your creative horizons and give you a new perspective. Our experience puts innovation in context, so you can see its potential on your own patch.


We’re focused on results, on exploring objectively the reasons for the success and failure of new product launches. We can show you best practice and help you avoid the same mistakes so you’re one step ahead of the competition.

Category Coverage

Personal care market

Colour cosmetics market

Fragrances market

Facial skincare market

Bodycare market

Hair treatments and colorants market


Concept development

Concept validation

Innovation trends

Innovation consulting


Competitive intelligence

New product sales data

Packaging analysis

Claims analysis

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