Packaging market research

Packaging plays a powerful role for products: to attract, inform, preserve and transport.


At Mintel, we know the direction packaging is ahead because we’ve traveled the road many times. Our international team of packaging analysts has a combined 50 years of experience and we travel the world to share our insights and analysis with clients in the US, Europe, Latin and South America, and throughout the Asia-Pacific regions on a regular basis. That experience enables the packaging team to provide analysis of the most important and emerging trends in packaging. It also gives us the confidence to challenge conventional thinking in a way that creates actionable insights you can use immediately to understand the current market and identify real opportunities going forward.

OUR Solutions for Packaging market research

Mintel Reports

Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets.

Mintel Trends

By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.

Mintel Menu Insight

Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation.

Mintel Food & Drink

Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage.


From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight.


The market intelligence needs of brand owners, design firms and agencies, and even packaging converters is dramatically different today than it was just a few years ago. It’s no longer good enough to understand a brand’s position or a converter’s innovations. Today, and going forward, it’s not enough to be disruptive and simply attract attention. It’s about understanding consumer needs and delivering packaging solutions that consumers first recognize, and then understand what that difference means to them and their families. Mintel’s team of global packaging analysts identify and monitor packaging, product, consumer and market data, and alert clients to issues and opportunities that create consumer engagement and build brand value. Mintel offers its information in one central location, with an overlay of expertise and forward-looking recommendations. By utilizing all of Mintel’s tools, you will be able to better understand your customers’ customer.

Category Coverage





Personal Care



Package innovations

Unique/functional package design

On-pack claims

Analysis of new package introductions

Package type and material

Primary and secondary packaging

Label type and material

Closure type and material

Decorative process

Production methods

Applicators, dispensers and caps

Search by pack size and popularity

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