Packaging market research

At Mintel, we know the direction packaging is ahead because we’ve traveled the road many times. Our international team of packaging analysts has a combined 50 years of experience and we travel the world to share our insights and analysis with clients in the US, Europe, Latin and South America, and throughout the Asia-Pacific regions on a regular basis. That experience enables the packaging team to provide analysis of the most important and emerging trends in packaging. It also gives us the confidence to challenge conventional thinking in a way that creates actionable insights you can use immediately to understand the current market and identify real opportunities going forward.

The market intelligence needs of brand owners, design firms and agencies, and even packaging converters is dramatically different today than it was just a few years ago. It’s no longer good enough to understand a brand’s position or a converter’s innovations. Today, and going forward, it’s not enough to be disruptive and simply attract attention. It’s about understanding consumer needs and delivering packaging solutions that consumers first recognize, and then understand what that difference means to them and their families. Mintel’s team of global packaging analysts identify and monitor packaging, product, consumer and market data, and alert clients to issues and opportunities that create consumer engagement and build brand value. Mintel offers its information in one central location, with an overlay of expertise and forward-looking recommendations. By utilizing all of Mintel’s tools, you will be able to better understand your customers’ customer.