A new product launched every 3.5 minutes in 2005

Brainier citizens, graceful ageing and portion control all top MINTEL predictions for 2006Latest research from MINTEL’s GNPD (Global New Products Database) finds the thirst for innovation continues unabated as last year a new product was launched every three and a half minutes. In 2005 alone, a staggering 156,125 new food and non-food fast moving consumer goods were introduced around the world.In food and drink, there were an impressive 87,656 new product launches, an 8% increase on 2004 figures. The most active markets were beverages accounting for just under a fifth (18%) of the new introductions, bakery (12%) and confectionery (11%). In the same year, some 68,469 new products were launched in the non-food sector, a similar number to 2004, with cosmetics, skincare and haircare leading the way.