Brits go 'wheely' mad for cycling holidays

August 21, 2007

Instead of returning from a well-earned break relaxed, rested and tanned, large numbers of Brits are coming home toned but windswept and saddle sore. Latest research from MINTEL finds, that Brits blew some £120 million on dedicated cycling holidays in 2006. Over the year, biking-mad Brits went on an exhausting 450,000 of these two wheeled holidays, with some operators experiencing as much as a 30% increase in bookings on 2005 figures. But the research shows this is merely the tip of the iceberg, as MINTEL estimates that a further 2.25 million holidays taken by Brits last year included some kind of cycling adventure, such a day’s bike hire or a mounted city sightseeing tour.

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