Europes macho men snub sun protection

June 12, 2005

With many of us now looking forward to our Summer holidays, research from MINTEL shows Europe’s men shunning the safety of sun protection creams. Indeed, slapping on the sun cream is worryingly less popular amongst men than amongst their female counterparts. On average, across France, Germany, Spain and the UK, fewer than two in five (37)% men use sun protection, compared to some 52% of women in these countries.The difference between men and women is most pronounced in France, where over half (53%) of women use sun protection, compared to just three in ten (31%) men. Amongst men in general, it is, in fact, British men, who prove to be the most conscientious when it comes to sun protection, with some 42% of them using it.

Related articles
February 26, 2024
Despite stagnant growth in the haircare category, 35% of Indian consumers have increased the time spent on haircare routines in the six months leading to September 2023, with 44% expressing…
October 2, 2023
Mintel, the experts in what consumers want and why, has today (2 October 2023) announced three key trends set to impact the global beauty and personal care industry in 2024.
September 28, 2023
41% of those who believe affordable and premium products are comparable in efficacy also say they prefer to buy premium makeup, no matter the price. 43% of male makeup users…

Download the Latest Market Intelligence