Healthcare: Brits go back to nature

Flower power continues to grow, as Brits increasingly see complementary medicines as their treatment of choice, when it comes to healthcare. Recent research by MINTEL shows that, as a nation, we will cough up £191 million on complementary medicines this year alone, a 32% increase in sales since 2002. What is more, MINTEL predicts that sales will break the £250 million barrier by 2011. Today, almost half (49%) of British women and almost three in ten (28%) men have used complementary medication and would use it again. A further 27% of adults have not yet used these products but would consider doing so in the future.