Mintel predicts fresh flavor and scent trends for 2009

Consumer packaged good manufacturers expected to spice it up next yearThe new products of tomorrow certainly won’t be bland, mild or boring. Looking ahead to 2009, Mintel forecasts that manufacturers will reach for exotic fruits and fresh, soothing flavors with a touch of spice to jazz up their new products. Nature-inspired aromas will also be a real hit. From food and drink to household and personal care, Mintel’s leading new product expert, Lynn Dornblaser, is excited about new tastes and smells she expects to see hitting global markets soon:“Today’s manufacturer is constantly looking for those tastes and aromas that stand out and capture shoppers’ imagination. By adding exotic fruits and unusual ingredients to everyday products, companies give people the opportunity to experiment and move out of their comfort zones without breaking the bank.”