Mintel predicts fresh flavor and scent trends for 2009

November 14, 2008

Consumer packaged good manufacturers expected to spice it up next yearThe new products of tomorrow certainly won’t be bland, mild or boring. Looking ahead to 2009, Mintel forecasts that manufacturers will reach for exotic fruits and fresh, soothing flavors with a touch of spice to jazz up their new products. Nature-inspired aromas will also be a real hit. From food and drink to household and personal care, Mintel’s leading new product expert, Lynn Dornblaser, is excited about new tastes and smells she expects to see hitting global markets soon:“Today’s manufacturer is constantly looking for those tastes and aromas that stand out and capture shoppers’ imagination. By adding exotic fruits and unusual ingredients to everyday products, companies give people the opportunity to experiment and move out of their comfort zones without breaking the bank.”

Related articles
February 26, 2024
Despite stagnant growth in the haircare category, 35% of Indian consumers have increased the time spent on haircare routines in the six months leading to September 2023, with 44% expressing…
October 2, 2023
Mintel, the experts in what consumers want and why, has today (2 October 2023) announced three key trends set to impact the global beauty and personal care industry in 2024.
September 28, 2023
41% of those who believe affordable and premium products are comparable in efficacy also say they prefer to buy premium makeup, no matter the price. 43% of male makeup users…

Download the Latest Market Intelligence