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Mintel Press Office

Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries.

Indian consumers are more inclined to be influenced by people they know personally on social media when making purchasing decisions, according to the latest research by Mintel. While urban consumers show a preference for online influencers, with 28% relying on them compared to 19% of the total sample, they are…
Mintel has shared insights into the latest lifestyle, food and beverage trends driving the Thai senior consumer market during an appearance at this year’s Fi Asia Thailand exhibition.  As a country with an ageing population, Mintel’s research highlights the challenges and opportunities presented by this steadily increasing Thai demographic aged…
Mintel, the experts in what consumers want and why, today announced its official partnership with InterCHARM Korea, one of the largest professional B2B beauty exhibitions in Korea.
Mintel, the experts in what consumers want and why, just launched their Chinese Consumer 2023 report, an annual summary of China’s economic development, changes in population structure and consumer lifestyle and attitude trends.
76% of self-proclaimed influencers say they earn enough money from social media content creation and advertising to support themselves without other work. 54% of consumers tend to follow their favorite content creators across all the social media platforms they post on. Social media personalities who create content based on broadly…
Global market intelligence firm Mintel has shared key findings from its latest research on Thai consumers’ Healthy Lifestyles, highlighting how brands across sectors can align with consumers’ desire for holistic wellbeing. Mintel research reveals the gap between Thai consumers’ aspirations for health and their actual behaviours. Despite understanding the importance…
While yogurt/yogurt drinks* are an integral part of Indian meals, with a significant 84% of consumers saying they’ve eaten it in the last three months, new Mintel research reveals that nearly half (47%) of consumers are open to consuming more packaged yogurt and yogurt drinks if they…
Mintel releases its annual APAC Food and Drink Landscape report, exploring key consumer needs and opportunities for brands across three distinct areas: ageing consumers, brain health benefits, and indulgence. Silver Economy: Catering to an ageing population Nutrition is a key focus area among adults aged 55+. The report discusses…
From the thrill of axe throwing to the more traditional activities of darts or table football, sober curious Gen Zs (aged 26 and under) are choosing competitive socialising* over pub visits, according to new research from market intelligence agency Mintel. Mintel’s latest research shows that almost two thirds (64%) of…
CHICAGO, IL – August 3, 2023 – Mintel today announces its strategic partnership with The Hatchery Chicago®, a non-profit food and beverage incubator that enables local entrepreneurs to build and grow successful businesses.  Through this partnership, Mintel will bring its industry-leading consumer and market research, product innovation analysis, and competitive…
Mintel, experts in what consumers want and why, recently partnered with the prominent industry press Foodaily to host an exclusive 'Innovation Seminar' in Beijing. This event brought together over fifty industry experts to delve into the strategies for innovation within the rapidly progressing beverage landscape.
Reiko Hasegawa, Senior Beauty and Personal Care Analyst at Mintel, was invited to discuss Mintel’s latest research and insights on J Beauty at In-cosmetics Korea 2023. Considering the ingredients, formulations, and consumer trends that are popular now and those that are on the horizon, Reiko identified four opportunities brands should consider leveraging in their strategic growth plans.