Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop,…
In the summer of 2023, Thailand experienced record-breaking temperatures, soaring to an unprecedented high of 45.5°C, as reported. During times of extreme heat, consumers naturally turn to hydration to relieve thirst. Latest research from Mintel reveals that 70% of Thais have actively pursued adequate water consumption as part of their…
Mintel’s latest research highlights the increasing interest among Indian consumers in adopting functional foods as part of their quest for health and wellbeing. Multifunctionality is the most sought-after feature, indicating a far greater impact than products offering a single benefit (45% vs 18%). While energy (53%) and immunity (52%) top…
Inflation has changed the way consumers spend their money. It has also changed the way they live. The latest research from Mintel reveals that 48% of Thais delay or cancel plans for major purchases because of the rising prices of goods and services, while 43% spend less…
Despite financial instability, 50% of Indian consumers are focusing on enjoying the present moment and making financial decisions that emphasize immediate gratification. According to new Mintel research, younger men, in particular, express a greater inclination toward indulgence, with 68% of Gen Z urban males spending money each…
It’s said that ‘money can’t buy happiness’, and most Brits (74%) believe that it can’t buy a happy Christmas either – according to the latest Mintel festive research. This is just as well, as just over half (51%) of consumers say that financial concerns will mean their household keeps to…
The cost of living crisis is having a disproportionately negative financial impact on women, according to new research from Mintel’s flagship British Lifestyles report*. Research reveals just under half (45%) of women feel financially worse off compared to a year ago; this compares to just over a third (35%) of…
Nearly half (48%) of winter holiday shoppers agree they are open to shopping for pre-owned gifts for the 2023 holiday season. 45% of winter holiday shoppers plan to shop during Black Friday or Cyber Monday, while a third (28%) agree it is critical to shop these events because of inflation.
Mintel, the experts in what consumers want and why, has today (2 October 2023) announced three key trends that will shape global food and drink industries in the years ahead. In 2024, expect brands to help consumers live longer, healthier lives, balance their needs for health and pleasure and unlock…
Mintel, the experts in what consumers want and why, has today (2 October 2023) announced five trends set to impact global consumer markets in 2024. Centred around the increasing importance of human relationships, coping with the reality of climate change and uncertainty about AI impact, the…
Mintel, the experts in what consumers want and why, has today (2 October 2023) announced three key trends set to impact the global beauty and personal care industry in 2024. As beauty consumers place more significance on value, driving the importance of quality and proven ingredients; consumers prioritise wellness and…
41% of those who believe affordable and premium products are comparable in efficacy also say they prefer to buy premium makeup, no matter the price. 43% of male makeup users ages 18-44 are applying makeup more often than a year ago; 42% of women aged 18-34 wear makeup less often…
