Gen Z is defining a new approach to men's grooming As a more egalitarian and gender-fluid younger male consumer emerges, attitudes toward grooming and experimenting with new products are evolving, creating new opportunities. The time is now to tap ... Read More
Hotspots: October 2021’s Top Trends Observations Hotspots bring you the Mintel Trends team’s top observations on product and service launches from around the world. From a chair that hugs people who have autism to ... Read More
[PODCAST] What to expect from the 2021 holiday shopping season In this episode of Mintel Little Conversation, host Andrew Davidson is joined by retail experts Diana Smith and Nick Carroll to discuss the 2021 holiday shopping season. From ... Read More
Squid Game: How brands have capitalized on the phenomenon and what it means for content partnerships Who’s playing? 456 players. 45.6B Korean won. 111M viewers in the first month. $90M in estimated impact value. These are the numbers that have captivated Netflix audiences and industry analysts in the month ... Read More
Bridging the ‘JIO’GRAPHICAL divide New disruptions are the only way technology and target audiences can have a cohesive relationship. Exemplifying this is the JioPhone Next, a ‘one-of-a-kind’ device. Why is it such ... Read More
Mintel appoints Josh Morgan as Head of Sales Enablement to lead sales modernization in the Americas Mintel is pleased to announce that Josh Morgan has been promoted to serve as Head of Sales Enablement for Mintel’s Americas business. With more than a decade of ... Read More
Chinese consumers redefine life’s values Mintel’s annual Chinese Consumer 2021 Report summarizes the key shifts in consumer spending, trends in consumer lifestyles and attitudes, impact on markets over the last year, and provides ... Read More
[WATCH] Trending ingredients to watch: Black Truffle Mintel experts track the trending ingredients and new product launches globally, today we are going to talk about the Semi-luxury Flavour - Black Truffle. Black Truffles, an ingredient that ... Read More
Over 40% of Brits believe a full winter lockdown is looming - but most think there’ll be less compliance From the smell of freshly baked banana bread to ‘PE with Joe’, lockdown may feel like a thing of the past but the latest research from Mintel reveals ... Read More
Mirroring the Bengali society with better content In today’s world where paid content on OTT’s is ruling the roost, the out of the box thinking (pun intended) by Colours Bangla is a sure show winner. ... Read More
Brands encourage body positivity with new campaigns aimed at Gen Z consumers When influencers and celebrities get behind a cause, it creates an impact. Clean & Clear’s ongoing digital campaign #Don’tPauseForPimples is a prominent example. With Barkha Singh, Aashi Adani, ... Read More
[PODCAST] How brand loyalty is changing In this episode of Little Conversation, host Samantha Dover is joined by experts in consumer trends and purchase behaviour for a discussion about brand loyalty and to answer ... Read More
