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The global pandemic has left lasting impressions on consumers around the globe, creating shifts in lifestyle as well as priorities. This is playing out across beauty categories in a variety of ways, including the importance of ethics, the changing role of identity and how technology influences the future.

Over the next two years, expect to see:
– Sustainability and ethics merge. Consumers will push back and demand to see bigger moves from companies on issues like climate change and insist that ethical impacts are displayed in clear and tangible ways.
– Consumers express a truer self. Online identities will merge with real life, allowing consumers to create their true selves. Multiple digital identities will allow for expression and creativity.
– Beauty breaks down barriers. The definition of “beauty” will become undefined as consumers look to break the rules. The power of culture and tradition will be realized in positivity and representation.

The combination of consumer and market data, predictive analytics, action-oriented insights and expert recommendations is an innovative approach that’s uniquely Mintel. We put everything into context to better understand what the consumer and business trends mean for—and how it could inspire—our clients’ business decisions across sectors, demographics, and amid global themes and times of uncertainty.

Download the FREE 2022 Global Beauty and Personal Care Trends now for strategic recommendations to drive your business forward.