INSEAD and Mintel GNPD research explore the disconnect between food product claims and consumer preferences Renowned global business school INSEAD (Institut Européen d'Administration des Affaires) recently published a research paper exploring the mismatch between marketers’ use of health claims on food products and ... Read More
Tradition dominates the festive food market but modern approaches are gaining popularity With consumers gearing up to go back to pre-COVID-19 times, the packaged food and drink industry is eyeing a stronger festive season compared to the last two years. As ... Read More