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[WATCH] Trending ingredients to watch: Butterfly Pea Flower
Mintel experts track the trending ingredients and new product launches globally, today we are going to talk about this natural color additive – Butterfly Pea Flower.
Did you know more than 75% of products containing Butterfly Pea Flowers in food and beverages categories are from APAC region?
According to our monthly tracker “The Chinese Consumer: Life after COVID-19 – February 2021”, 37% of consumers surveyed believe that blue is a mood-boosting color, the proportion of young consumers aged 18-24 who have this view is 60%.
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.
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US, Trending Flavors and Ingredients in Non-Alcoholic Beverages, 2021US 2021: Explore the latest ingredients and flavor trends for non-alcoholic beverages....Explore this report
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