For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category analysts.

Mintel experts track the trending ingredients and new product launches globally, today we are going to talk about this natural color additive – Butterfly Pea Flower.

Did you know more than 75% of products containing Butterfly Pea Flowers in food and beverages categories are from APAC region?

According to our monthly tracker “The Chinese Consumer: Life after COVID-19 – February 2021”, 37% of consumers surveyed believe that blue is a mood-boosting color, the proportion of young consumers aged 18-24 who have this view is 60%.