For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category analysts.

Burger King’s new ad campaign featured a moldy Whopper to highlight the removal of artificial preservatives. Mintel’s Foodservice experts Amanda Topper and Jill Failla discuss if this is something consumers want and what’s next for the burger chain.

For more research and insight on the US foodservice industry, log in to your Mintel account or check out our recent reports in the Mintel Store.