S04 Ep98

Understanding the 'crypto winter' and how brands can plan for what's next

Host Andrew Davidson welcomes Emma Todd, CEO of MMH Technology Group, and Biota Macdonald, Director of Marketing Strategy at Mintel Comperemedia, to discuss the state of crypto currency. Bitcoin is down, the ‘crypto winter’ is here. The experts dive into what that means for consumers and brands and debate the industry’s future in a volatile environment. Who are the current winners and losers? What’s behind the latest news events and what are the implications? Listen now to find out what brands need to know now and how they can plan for what’s coming next.

Host Andrew Davidson welcomes Emma Todd, CEO of MMH Technology Group, and Biota Macdonald, Director of Marketing Strategy at Mintel Comperemedia, to discuss the state of crypto currency. Bitcoin is down, the ‘crypto winter’ is here. The experts dive into what that means for consumers and brands and debate the industry’s future in a volatile environment. Who are the current winners and losers? What’s behind the latest news events and what are the implications? Listen now to find out what brands need to know now and how they can plan for what’s coming next.

Check out parts one and two of this trilogy: Ep. 90, “Let’s talk about the metaverse”; Ep. 96, “NFTs: Understanding the hype and seeing the value for brands”.

Are you ‘crypto curious’? Check out Biota Macdonald’s blog series that tackles crypto from every angle—from consumer interest and behaviour to competitive marketing strategy.

Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia
In addition to his role as a host of Mintel Little Conversation, Andrew is an expert in financial services, cross-channel marketing insights, consumer behavior, and global trends who has predicted the evolution of payments marketing for more than 20 years.
Meet the Guests
Emma Todd
CEO, MMH Technology Group
Biota Macdonald
Director, Marketing Strategy, Mintel Comperemedia
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For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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