[PODCAST] What brands need to know when developing an influencer marketing strategy Host Samantha Dover and her guest Rebecca McGrath explore the big themes in influencer marketing. Despite predictions to the contrary, macro- and micro-influencer marketing exploded during the pandemic ... Read More
[PODCAST] NFTs: Understanding the hype and seeing the value for brands Host Andrew McDougall and his guests track the trajectory of non-fungible tokens, or NFTs—the latest blockchain technology to capture attention—from both the consumer and brand perspective. While much ... Read More