We invested in Mintel’s Global New Products Database (GNPD) platform and have been using it for a year. Mintel has been a perfect fit as its offerings support Sacheerome’s vision to be innovative and stay ahead of the curve. By keeping a watchful eye on local and global trends, we help support our customers in ‘what’s next’ across the gambit of FMCG products. Dealing with a large pool of very demanding partners, our endeavour is to provide out-of-the-box solutions – a task that has been made simpler by the Mintel team which supports our search for the novel. Their team’s keen insight on the market supports our team’s inquisitive minds and assists in NPD at various stages of the business.

It has been a wonderful partnership with Mintel so far, a journey that we endeavour to continue with for time to come!

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