We use Mintel to provide us with some credible data that tells us about existing & new trends in the cider market that we may know something about but need some numerical data that backs this up. When we have the Mintel numerical data, details of existing & new trends we can align this information to our existing products, to new products we are developing when selling them to our customers. As Mintel is recognised by a lot of customers, this helps us with our discussions with them, in maintaining existing products, listing new products with them.

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