S05 Ep115

Marketing to Gen Z: What do Gen Z consumers want from brands?

Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what’s special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today. 

Read our latest blog on Gen Z to find out more.

Meet the Host
Andrew McDougall
Director, Mintel Beauty & Personal Care
Meet the Guests
Georgia Stafford
Beauty and Personal Care Analyst, Mintel Reports UK
Jonny Forsyth
Director, Mintel Food & Drink

About the Author

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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