Mintel Global New Products Database
Track, analyse and forecast product innovation.
Gain your GNPD advantage.
Marketing, Innovation and R&D teams face constant pressure to outpace competitors, spot trends early, and launch products that truly resonate.
That’s where Mintel GNPD (Global New Products Database), the leading product innovation and market trends database, gives you the edge. Now embedded in Mintel’s AI platform Leap, the all-new GNPD transforms raw new product development data into clear growth opportunity.
Instantly access competitive intelligence, analyse claims and leading attributes with the Landscapes tool, and forecast trends with confidence. Mintel GNPD brings speed, clarity and future-focused insight to your innovation pipeline.
Leap into GNPD with just one question
GNPD is now fully integrated within Mintel’s AI Platform, Leap, providing you with an intelligent, conversational interface that lets you ask complex innovation questions – and instantly get actionable answers.
What are the latest product launches?
Which attributes are growing or slowing?
Which attributes are forecast to grow over the next two years?
Maximise the power of AI to get straight to the insights that matter
Bring GNPD to life with a combination of conversational output, visuals and interactive summaries.
Now you can dive deeper into results, click through to full product records, and explore everything within one seamless, AI-powered platform – all without ever switching between tools, data sets or manual analysis.
Mintel Landscapes
Understand product attributes driving innovation across markets and categories with the Mintel Landscapes tool. Reveal trends in flavours, ingredients, formats, textures and claims and identify growth opportunities with confidence—no data downloads needed.
Enhance your innovation foresight with our new predictive 2-year forecasting view. Identify where to focus your innovation strategies, by utilising historical data and expected growth trajectories across all new product attributes, categories and markets.
Comprehensive data from every retail channel
From eCommerce to grocery, specialist retail and many more, GNPD captures 45,000+ new global product launches each month. Our global field team analyses and categorises everything about the products, from ingredients, packaging, promotion and innovation trends, so you can learn what’s winning and why.
By combining multiple data sources across 86 of the world’s major economies, we deliver the depth and accuracy needed to track trends in global product innovation and retail success.
Trusted and used by over 60,000 professionals worldwide
Join the world’s leading marketers, innovators, researchers and scientists who rely on Mintel GNPD to guide their next great product idea. Covering launches across food, beverage, beauty and personal care, healthcare, household goods and pet care, GNPD brings detailed data and dependability to your innovation process.
With hundreds of millions of data points, covering 290 subcategories, 175 product claims, 200 packaging attributes, and over 47,000 ingredients, GNPD delivers the granular insight you need to move from data to action with confidence.
Mintel GNPD can help with:
Mintel GNPD gives us a lot of extremely valuable information on how our ingredients are used in products with specific claims. That is critical for us because many of our customers change their formulations and launch new products all the time.
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Gain the GNPD advantage. Requst a demo today.
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