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The events of 2020 have resulted in a shift in Indian consumers’ ambitions, including a desire for better, more balanced quality of life, with a focus on health, safety and more family time – all within a more sustainable environment.

New research from Mintel, the experts in what consumers want and why, highlights that these seemingly modest ambitions and slight shifts in consumer behaviour are easy to overlook, but collectively, and cumulatively, they can have profound repercussions on brand strategies well into 2021.

Download this new report now to find out:

– The market trends shaping consumer behaviour.
– The short, medium and long term impacts of COVID-19 on Indian consumer lifestyles
– Consumer preferences for and expectations of brands over the next 12 months
– Insights and recommendations for brands from Mintel’s local and global consumer experts

DOWNLOAD YOUR FREE COPY NOW!