S05 Ep122

Can Meta's Threads be the new Twitter?

As Twitter undergoes a rebrand to ‘X’, will Meta’s Threads replace Twitter? The newly dubbed ‘Twitter killer,’ Threads gained 30 million followers in the first 24 hours upon its release. Host Andrew Davidson is joined by media experts Marisa Frys and Rebecca McGrath for a discussion about what brands should know about Meta’s newest text-based social media platform and its associated ecosystem.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel’s Media Landscape Report, browse all our consumer research and buy a report today by visiting the Mintel Store.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia.
Meet the Guests
Marisa Frys
Digital Marketing Analyst, Mintel Comperemedia.
Rebecca McGrath
Associate Director, Media and Technology, Mintel Reports UK.
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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