Marketing Brew: Many people are struggling with inflation. Should brands address it in ads?
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Mintel News
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Updated: February 13, 2024
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New York (Marketing Brew) — Kaitlin Ceckowski, associate director at Mintel Consulting tells Marketing Brew that brands looking to address inflation are likely better off positioning themselves as a solution.
“Obviously, it’s not radically changing consumers’ everyday lives, but they are brands that are in a position to help consumers navigate financial concerns,” she said, adding that “if you’re not a brand that’s going to be able to radically change consumers’ day-to-day financial situation, it’s probably not best that you try to be.”
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2022-12-09T20:15:31+00:00
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