S03 Ep73

Patents: A crystal ball for brands and marketers
There are roughly 44 million active patents globally. While well-known to those in the legal field, patents can serve as a massive library of scientific information and product innovation for brands and marketers. But what exactly is a patent and why/how should marketers pay more attention to them? In today's episode, host Edward Bergen welcomes two patent experts to discuss the insights brands can discover from patent filings to inform product innovation, competitive market analysis, and marketing strategy, and the impact patents have on the future of a range of industries including food, drink, beauty, financial services, and insurance.

There are roughly 44 million active patents globally. While well-known to those in the legal field, patents can serve as a massive library of scientific information and product innovation for brands and marketers. But what exactly is a patent and why/how should marketers pay more attention to them? In today’s episode, host Edward Bergen welcomes two patent experts to discuss the insights brands can discover from patent filings to inform product innovation, competitive market analysis, and marketing strategy, and the impact patents have on the future of a range of industries including food, drink, beauty, financial services, and insurance.

To learn more about Mintel’s patent research, clients should log in to their account or speak to their Account Manager. To buy a patent report today, visit the Mintel Store.

Meet the Host
Edward Bergen
Consultant, Mintel
Meet the Guests
Nigel Swycher
CEO and co-founder of Cipher, and Host of Cipher Vision Podcast
Neha Srivastava
Patent Analyst, Food, Drink, Beauty and Personal Care, Mintel
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For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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