The future of colour cosmetics

The future of colour cosmetics

Lifestyle changes are demanding more efficient and enjoyable routines, driving the growth of new claims and changing the way consumers engage with cosmetic brands.

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Identify upcoming commercial opportunities with Mintel’s The Future of Colour Cosmetics 2023 global market report. Stay one step ahead of your competitors by drawing on data-driven recommendations and expert analysis to better align your new thinking with the next big movements in the global colour cosmetics industry.

What you get:

  • A comprehensive global market overview 
  • The innovations, brands and launches you need to watch and why
  • Evidenced projections of the changes that lie ahead

This detailed report predicts the future of colour cosmetics and its impact on consumers and brands. Visit the Mintel Store to buy the report today or complete the form to be contacted about scheduling a briefing with a Mintel Beauty and Personal Care Analyst.

What’s happening in the global colour cosmetics market today?

The cost-of-living crisis is driving value-seeking behaviours across the global colour cosmetic maket. Brands are exploring incentives like bundling and loyalty programs as ways to help consumers navigate financial strain.

Self-expression is winning over perfection. As anticipated in Mintel’s The Future of Colour Cosmetics 2021, pushback against unrealistic beauty standards has led brands to adopt skin-positive language.

Looking at the products that have gone viral over the past year in the colour cosmetic industry, it’s clear that consumers find joy in unique, sensorial textures. A quarter of Thai makeup users enjoy experimenting with products that have unique textures.

Insights to drive growth and innovation over the next 2-5 years 

  • Reframe regimens as opportunities for adventure: Focus on mental and skin health with skincare-adjacent claims and evidence of efficacy
  • Modernise cosmetics to break barriers: Remove barriers to participation by updating products to reflect the needs of diversifying and ageing audiences
  • Strengthen cosmetic commerce through community: Value-led beauty brands are well poised to facilitate connections that spark engagement
  • Unlock otherworldly beauty with tech: Leverage smart devices to drive customization

Expert colour cosmetic market research you can depend on

Mintel Beauty and Personal Care market research keeps you on top of the latest consumer, product, formulation, packaging and competitor trends. From quickly understanding all there is to know about the global colour cosmetics market to identifying the whitespaces where your products and brands can play and win, our Beauty and Personal Care intelligence will set you up for success. 

If you’re a Mintel client, speak to your Account Manager for access to Mintel’s The Future of Colour Cosmetics global market research. If you’re not a client, visit the Mintel Store to buy the report today or complete the form to be contacted about scheduling a briefing with a Mintel Beauty and Personal Care Analyst.