Mintel x Black Swan Data - What's Next in K-Beauty

The rise of K-Beauty is no secret, but its impact is far from over.

South Korea is now the world’s second-largest exporter of cosmetics, and its influence continues to expand across global beauty markets, especially in the US.

From hyper-personalised skin-tech to AI-powered diagnostics, Korean innovation is setting new standards in efficacy, experience and consumer engagement.

Welcome to K-Beauty 3.0

What’s happening in Seoul today is shaping what sells in New York and LA tomorrow.

Co-authored by Mintel and Black Swan Data, this eBook dives into the evolving dynamics between Korean and American beauty consumers and reveals where the next wave of growth and innovation is coming from.

Inside you’ll find:

  • What’s driving consumer demand in South Korea and the USA
  • Analysis of K-Beauty launches in the US
  • Commercial opportunities and NPD inspiration for Western brands

Your guide to staying ahead in the fast-evolving beauty landscape starts here.