S05 Ep118

Affordable living: Changes in consumer habits during times of uncertainty

Host Andrew McDougall is joined by experts Nick Carroll and Samantha Dover in a discussion about affordable living as dupes and discounters become increasingly popular. Listen to find out more about this phenomenon and how affordable luxury can be a space for brands to grow as consumers seek indulgence in challenging times – as indicated by the lipstick effect.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel’s Economic Outlook Reports, browse all our consumer research and buy a report today by visiting the Mintel Store.

Meet the Host
Andrew McDougall
Director, Mintel Beauty & Personal Care
Meet the Guests
Nick Carroll
Category Director, Retail, Mintel Reports
Samantha Dover
Category Director, Beauty and Personal Care, Mintel Reports UK

About the Author

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store
    Economic Outlook Market Research
    Understands what consumers views are right now and how markets are expected to change....
    View our reports store
  • Mintel 2027 Global Predictions
    2027 Global Predictions
    Discover the predictions set to shape 2027. Download now to uncover the shifts set to reshape consumer behaviour and what they mean for your market for the years ahead....
    Download Insights
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Moving From Products to Systems: The New Rules for Brand Growth in 2027 Moving From Products to Systems: The New Rules for Brand Growth in 2027
Consumers Brands Can’t Afford to Ignore: Rethinking America’s New Heartland Consumers Brands Can’t Afford to Ignore: Rethinking America’s New Heartland
Men’s Wellness Needs a Hormone Reset  Men’s Wellness Needs a Hormone Reset 
How Brands Can Connect with Consumers in an Era of Digital Fatigue How Brands Can Connect with Consumers in an Era of Digital Fatigue
Convenience as the New Consumer Currency Convenience as the New Consumer Currency
What Middle East Instability Means for US and European Consumers What Middle East Instability Means for US and European Consumers
Subscribe to Mintel Spotlight
Related Insights
Moving From Products to Systems: The New Rules for Brand Growth in 2027
October 16, 2026
Consumer Research
Article
Moving From Products to Systems: The New Rules for Brand Growth in 2027
Our 2027 Global Predictions reveal why brands need to move beyond the product, using systems thinking and connected solutions to help consumers achieve the outcomes they want.
Read more
Consumers Brands Can’t Afford to Ignore: Rethinking America’s New Heartland
July 2, 2026
Consumer Research
Podcast
Consumers Brands Can’t Afford to Ignore: Rethinking America’s New Heartland
What did you think of the conversation? Join us on Mintel’s LinkedIn to continue the discussion about understanding what data misses, and visit…
Listen now
Men's hormone wellness
May 12, 2026
Consumer Research
Article
Men’s Wellness Needs a Hormone Reset 
Men’s wellness is evolving. Once defined by physical fitness and performance, it’s now expanding to include mental wellbeing, appearance, fertility, and longevity—areas deeply shaped by hormones yet historically overlooked in men’s health conversations.  The Growing…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events