S05 Ep118

Affordable living: Changes in consumer habits during times of uncertainty

Host Andrew McDougall is joined by experts Nick Carroll and Samantha Dover in a discussion about affordable living as dupes and discounters become increasingly popular. Listen to find out more about this phenomenon and how affordable luxury can be a space for brands to grow as consumers seek indulgence in challenging times – as indicated by the lipstick effect.

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Meet the Host
Andrew McDougall
Director, Mintel Beauty & Personal Care
Meet the Guests
Nick Carroll
Category Director, Retail, Mintel Reports
Samantha Dover
Category Director, Beauty and Personal Care, Mintel Reports UK

About the Author

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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