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Ep118: Affordable living: Changes in consumer habits during times of uncertainty
Host Andrew McDougall is joined by experts Nick Carroll and Samantha Dover in a discussion about affordable living as dupes and discounters become increasingly popular. Listen to find out more about this phenomenon and how affordable luxury can be a space for brands to grow as consumers seek indulgence in challenging times – as indicated by the lipstick effect.
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Category Director, Beauty and Personal Care, Mintel Reports UK
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