How Do You Engage Gen Z and Gen Alpha in Asia-Pacific?

Editor’s Notes

This curated report synthesizes critical insights from Mintel’s latest research on Gen Z and Gen Alpha – two generations reshaping consumer markets across Asia-Pacific. This document highlights actionable opportunities to engage these digitally native, values-driven cohorts.

If you struggling to connect with Gen Z’s 8-second attention span, or wondering how Gen Alpha’s sensory needs will reshape product design, this report answers critical questions for brands targeting Asia-Pacific’s youth:

Navigating Adulthood: Southeast Asia’s Gen Z: explores Gen Z’s pursuit of community, self-actualization, and control in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
Gen Z Beauty Consumers in Thailand: focuses on Thai Gen Z’s beauty habits, ethical demands, and digital-first preferences.
Building Nutrition Solutions for Gen Alpha: addresses sensory sensitivities, neurodevelopment, and playful engagement strategies for Gen Alpha (born 2010-2025).

Full reports available exclusively to Mintel clients. Download the free insight summary now.

Not a client yet? Schedule a free demo here.

Complete the form to download your copy

* all fields are required